in online marketing. When I took a look at one of their clients’ Facebook page, I noticed they had been using a profile page rather than a fan page. This is not only against the Facebook statement of rights and responsibilities, but it’s also very ineffective when it comes to online marketing. As a result, I designed this test to help you determine if the agency you’ve hired actually knows what they’re doing. Simply check off the questions that apply to your digital agency and find out how they score at the end.
_ Does your agency provide you with monthly analytic reports?
_ Does your agency have their own Facebook fan page?
_ Does your agency post content on their Facebook page at least 4 times a week?
_ Does your agency have their own Twitter page?
_ Does your agency post content on their Twitter page at least 4 times a week?
_ Does your agency have a blog?
_ Does your agency post at least 3 blogs per week?
_ Does your agency have other clients in your industry?
_ When you call your agency, does a human being answer? (Not an answering machine)
_ Does your agency contact YOU at least once Valentini Consulting per month?
_ Is “social media” listed as a capability on their website? (Doesn’t count if it’s not on the list)
_ Has your agency provided you with examples or case studies of previous work?
_ Does your agency inform you of important social media news?, i.e. new Facebook regulations or new social media platform?
_ Does your agency monitor the online conversation regarding your business?
_ Does your agency offer social media training for you and your company?